Volvo Gets the "Cool" Nod In 2013

We here at Turner Volvo have an opinion of Volvo and it goes a little like this: "Yes!"  It's sporty, yet classy; powerful, yet elegant. Millions of Volvo customers have said the same thing. But there still exists the perception, for some, that Volvo isn't in the same class as BMW or Mercedes, at least as far as "cool" is concerned.  The truth is that it is in many ways, a superior vehicle.  This article discusses this discrepancy and how the Volvo is changing that perception once and for all.

"Try as it might, Volvo can’t seem to shed its image as the safety-first automaker whose cars and SUVs are well-built but stodgy.

Although Volvo stepped away from its box-on-wheels designs a generation ago, the Swedish automaker struggles to raise its profile as a premium enthusiast brand against the German leaders – BMW, Mercedes-Benz and Audi – as well as Cadillac.

The Volvo S60 T6 AWD R-Design could help change all that. Enhanced by Volvo’s performance-parts partner, Polestar, the midsize S60 sedan boasts a 325-horsepower turbocharged inline-six to become the Swede’s most-powerful production vehicle."

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